Crunchy Mom

Full brand identity and packaging design for Crunchy Mom — a health-food snack brand rooted in wholesome, earthy warmth.

Crunchy Mom needed a brand that felt as nourishing as its products. The design system draws from golden-brown earthy tones with bold retro stacked letterforms — playful but trustworthy. The packaging system spans three protein bar wrappers and three protein chip bag flavors, each maintaining cohesion while letting each flavor breathe with its own accent.