lizzy joy.
Kellogg's Cereal Redesign

Kellogg's Cereal Redesign

Package redesign for Special K — a fresh take on a grocery aisle staple, balancing heritage with modern clarity.

An academic packaging exercise that takes Special K's established identity and asks: what if this were designed today? The result respects the brand's history while introducing the clean, purposeful design language that today's consumer expects.

Kellogg's Cereal Redesign — asset 1
Kellogg's Cereal Redesign — asset 2